This is not a crash.
This is a rebalancing.

The 2025 housing market is shifting from runaway appreciation to a fundamentals-driven landscape where operations, maintenance, and tenant quality matter more than ever.

Discover how far $1 million goes in today’s housing market. Fertig & Gordon breaks down where buyers and investors get the most square footage for their money—and where coastal premiums cut space in half. Learn how market data and expert consulting can help maximize value, rental yield, and long-term returns across key U.S. metros.

The “Starbucks Effect” that once boosted home and commercial property values near new Starbucks stores is cooling off. With closures across Los Angeles County, Arcadia, Pasadena, and Monrovia, local investors are rethinking neighborhood growth signals. Fertig & Gordon explains how shifting retail patterns create new real-estate opportunities in Southern California.

As U.S. real estate shifts toward fragmented, private listings, buyers, sellers, and investors must adapt to a changing marketplace. Learn how Fertig & Gordon helps clients access hidden inventory, optimize listing strategies, and stay competitive in an increasingly exclusive housing market.

President Trump has proposed eliminating federal capital gains taxes on the sale of primary residences, which would significantly benefit homeowners in high-cost regions like California—and could drive policy shifts nationwide

For the first time in nearly two years, California home prices have dropped year-over-year, according to recent data from the California Association of Realtors (CAR). This shift marks a critical moment for buyers, sellers, and investors alike — and at Fertig and Gordon, we’re here to break down what this means for your real estate strategy.

A Versailles-inspired oceanfront mansion in Laguna Beach, California has officially hit the market for $108 million, following a staggering 15-year custom build, nicknamed “The Sandbox”.